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    Wake-up Call for European Film

    What does audience development really mean? UX research and design have long been essential in other industries. What can we learn from them? When it comes to European cinema, do we really know our audiences and how to engage new people? Join us in the quest for answers! Learn from some of the most experienced marketing leads in this field as they share their ideas, tools and best practices.

    We were happy about the big interest and great feedback on this panel we hosted at the Marché du Film at Cannes Film Festival last week. If you missed it, here you can catch up …

    SPEAKERS:
    Ibtisam Omer
    Director of Marketing (Global)
    MUBI

    Marcin J. Sobczak
    Managing Director
    This Way Publicity

    Michail Stangl
    curator, DJ and culture strategist

    MODERATOR:
    Danielle Turkov Wilson
    founder and Executive Director
    Think Film Impact Production