Wake-up Call for European Film
Wake-up Call for European Film
How to make audiences care?
What does audience development really mean? UX research and design have long been essential in other industries. What can we learn from them? When it comes to European cinema, do we really know our audiences and how to engage new people? Join us in the quest for answers! Learn from some of the most experienced marketing leads in this field as they share their ideas, tools and best practices.
We were happy about the big interest and great feedback on this panel we curated and hosted as part of our LUX Audience Award edition this year at the Marché du Film at Cannes Film Festival last week. If you missed it, here you can catch up …
SPEAKERS:
Ibtisam Omer
Director of Marketing (Global)
MUBI
Marcin J. Sobczak
Managing Director
This Way Publicity
Michail Stangl
curator, DJ and culture strategist
MODERATOR:
Danielle Turkov Wilson
founder and Executive Director
Think Film Impact Production