Social Media Guidelines for Cinema Partners
Social Media Guidelines for Cinema Partners
European Award Season, European Young Audience Award and Lux Audience Award
European Award Season, European Young Audience Award and Lux Audience Award
Thank you for being one of our cinema partners for the European Award Season. Here you will find the required material and steps to follow for promoting the European Award Season, the screenings of films nominated for European Young Audience Award and the screenings of LUX Audience Award-nominated films. Let’s spread the word together!
European Award Season
- – Use the official hashtag: #europeanawardseason
- Tag the European Film Academy on social media: Facebook, Instagram (@europeanfilmacademy) and LinkedIn.
- – Spread the word using the visuals (Posters and social media banners) provided in advance for the European Award Season. The Academy is kicking off the communication for the European Award Season on 17 November 2025.
- – The trailer for the European Award Season will be made available soon here. It will include the three films nominated for the European Young Audience Award. Use it to spread awareness of the scale of the event! If you are also a partner of the European Arthouse Cinema Day, the respective trailer is available here: MP4/ 16:9 / 1:1
- – Please share with us by email pictures of your cinema by 15 December, so that we can advertise it on the occasion of the European Award Season. It would be great to have photos and clips of the activities in your cinema: people queuing up, in discussion, anything showing audience engagement, preferably (but not necessarily) with a European Award Season visual somewhere. See an example from previous editions: https://www.instagram.com/p/CltBk8GKBKX/
Screening of films nominated for European Young Audience Award
- – Tag the European Film Academy and the European Film Club when posting on social media, so we can repost your content: @europeanfilmacademy & @europeanfilmclub.
- – Use the direct link to the European Young Audience Award page when linking the project.
- – Use the official hashtags: #youngaudienceaward #europeanfilmawards #europeanawardseason
- – The trailer for the European Award Season will be made available soon here. It will include the three films nominated for European Young Audience Award. Use it to promote the nominated films and spread awareness of the scale of the event!
- – To promote the European Young Audience Award we provide several assets in different formats, available for download here once the Academy is kicking off the communication on 17 November 2025:
– General save-the-date flyer (for theatrical screenings, watch parties, jury event)
– Screen visual with QR code (for theatrical screenings, jury event)
– Watch Party flyer (for online screenings)
– Event poster & flyer (for final jury event)
– Pedagogical kits for each film
– Interviews with nominated directors and cast on YouTube - – The nominations for the 38th European Film Awards will be revealed live at the Real Alcázar of Seville on Tuesday 18 November 2025, including the three films nominated for the European Young Audience Award. This also marks the official start of the promotional campaign for screenings of the three films nominated for the European Young Audience Award. Film materials related to the nominated films (titles, synopses and main stills) will be also available in these guidelines after the official announcement.
Screening of LUX Audience Award nominated films
It Was Just an Accident
It WAS JUST AN ACCIDENT (France, Iran, Luxembourg)
directed by Jafar Panahi
Synopsis:
Iran, present day. A man happens to bump into someone he believes to be his former torturer. But when faced with this family man who vehemently denies having been his tormentor, doubt sets in.
Production year: 2025
Length: 102 min
Further Social Media Tags
Deaf
DEAF (Spain)
directed by Eva Libertad
Synopsis:
Ángela, a deaf woman, is going to have a child with Héctor, her hearing partner. The arrival of the baby triggers a crisis in the couple, leading Angela to face the upbringing of her daughter in a world that is not made for her.
Production year: 2025
Length: 99 min
Social Media Tags
Christy
CHRISTY (Ireland, United Kingdom)
directed by Brendan Canty
Synopsis:
Seventeen-year-old Christy is at a crossroads. He’s just been thrown out of his pleasant suburban foster home and moved in with his estranged older brother Shane. As far as Shane is concerned this is a temporary arrangement, but Christy begins to feel at home on Cork’s working-class north side. As he makes friends and begins to let the community in, he also reconnects with his past through his seemingly more corrupting extended family, despite Shane’s efforts to steer him away from this crowd. Shane wants something better for Christy at any cost – even if it means he has to push him away. After so many years apart, the brothers need to now reconcile their turbulent past whilst deciding what the future looks like.
Production year: 2025
Length: 95 min
Social Media Tags
Love Me Tender
LOVE ME TENDER (France)
directed by Anna Cazenave Cambet
Synopsis:
At the end of summer, Clémence tells her ex-husband that she’s had relationships with women. Her life is turned upside down when he files a lawsuit to strip her of their son’s custody. Then begins a struggle of several years for Clémence to defend her right to be a mother and a woman – free to make her own choices.
Production year: 2025
Length: 133 min
Social Media Tags
Sentimental Value
SENTIMENTAL VALUE (Norway, France, Denmark, Germany, Sweden)
directed by Joachim Trier
Synopsis:
Sisters Nora and Agnes reunite with their estranged father, the charismatic Gustav, a once renowned director who offers stage actress Nora a role in what he hopes will be his comeback film. When Nora turns it down, she soon discovers he’s given her part to an eager young Hollywood star. Suddenly, the two sisters must navigate their complicated relationship with their father and deal with an American star dropped right into the middle of their complex family dynamics.
Production year: 2025
Length: 134 min
Social Media Tags