Alessandro Masi

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int'l sales agent
Los Angeles, CA - USA | Potenza (PZ) - Italy


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Supporter of innovation for the entertainment industry and passionate business developer, Alessandro Masi starts his career in digital strategy and moves on through film and television financing, production, marketing, acquisitions, international sales and distribution between Milan, Rome, London, New York City, Los Angeles.

Alessandro contributes devising sales strategies for television giants Zodiak Media and FremantleMedia and leading international film sales outlets Myriad Pictures, Carnaby International, Sierra/Affinity, Electric Entertainment, implementing marketing and distribution strategies for domestic distributors Gathr Films and Cohen Media, conducting digital strategy for major entertainment properties and brands at Italia Brand Group, advising on profitable venture capital financing for digital and entertainment at TMT Advisors, turning around into profit Own Air - one of the first VOD businesses in Europe - while providing market access, advising on financing and acquisitions, developing and implementing worldwide sales and distribution strategies for quality filmed content with companies like Sky and American Zoetrope while engaging audiences with Smart Moviegoing™ experiences with his brand FlexyMovies™, pioneering and implementing innovations such as digital-theatrical day-and-date, theatrical on-demand, dynamic pricing, unlimited pass, premium VOD, audience-based marketing and distribution.

He plays a critical role - attending all the major markets and festivals such as AFM, TIFF, Cannes/Marché (where he is also part of the exclusive Producers Network), Berlin/EFM, Venice, Hong Kong, Sundance, SXSW, Tribeca, AFI Fest, MIPCOM, MIPTV, NATPE, besides events like CinemaCon, CineEurope, NABShow, ComicCon, Licensing Expo – in the distribution of global television successes like 'Wife Swap', The Fugitive Chronicles’, 'American Gods', ‘The Young Pope’, ‘The Librarians’, ‘The Outpost’, award-winning and breakthrough box-office hits such as 'Enter the Void', ‘Kaboom’, 'Italy: Love It, or Leave It', ‘Goodbye Solo’, Wendy and Lucy’, 'Beyond the Mask', ‘Girl Rising’, ‘The Last Word’, ‘The Curse of Downers Grove’, ‘The Girl in the Book’, ‘Barney Thomson', 'Mustang', ‘Rams’, ‘The Salesman’, ‘Damascus Cover’, ‘Interlude in Prague’, ‘Gun Shy’, 'Kids in Love', the ‘Rise of the Footsoldier’ franchise, ‘The Family Whistle’, ‘A Father’s Will’, ‘We the People of the United States’, ‘Bad Samaritan’, 'An Ordinary Man', ‘Robin: Watch for Wishes’, ‘Say My Name’, and many others.

Alessandro is also a regular guest speaker as expert in digital business models and film distribution and judges the work of others assigning special awards at the first and most prominent festival in the world for digital content, the LA Web Fest, as well as at the Rio Web West, Rome Web Fest, Roma Tre Film Festival, Francofilm, Ferrara Film Festival, MICI, Lucania Film Festival, Lucania Cinema Days, Nòt Film Fest, and a blogger on film and tv business on The FlixBiz and regular contributor for Key4biz. His work and career have been featured in the press including Deadline, Screen International, ABC, NBC, Corriere della Sera, Repubblica, and many others.

As a producer overseeing distribution, he is awarded the Italian Golden Globe for best documentary feature in 2013 for 'Suicide Italy' and produces with an award-winning crew a high-concept sci-fi short named 'Phenomenon' as transmedia proof-of-concept for feature and series. In 2018 he is awarded the prestigious Heraclea Award as illustrious Lucanian born who has distinguished himself internationally in the field of arts and culture and specifically in the film business. Since 2018, he is a member of the European Film Academy.

Born in Potenza, Italy, he earns a BS in Business Economics from University of Siena with a thesis on movie marketing featuring - thanks to a close collaboration with Sony Pictures - a case study on the marketing strategy for the Spider-Man franchise, an MS in Economics and Management in Arts, Culture, Media and Entertainment from Bocconi University in Milan - completed by campus abroad program at New York University in New York City, NY and exchange program at Southern Methodist University in Dallas, TX - with a thesis on business models for web TV which foresees the exponential growth of digital video and SVOD in particular, an MBA in strategy and finance from Hult International Business School, and a Certificate in Business & Management of Entertainment from UCLA Extension in Los Angeles, CA.